From its modest beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's powerful image has resonated with generations of riders, fueling a sense of freedom and adventure. But in recent years, Harley-Davidson has been purposefully transforming its brand identity to connect with emerging audiences. The company has been develop

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From its humble beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's rebellious image has resonated with generations of riders, fueling a sense of freedom and adventure. But in recent years, Harley-Davidson has been actively transforming its brand identity to connect with diverse audiences. The company has been investing